Posted on | October 23, 2012 | No Comments
Apple execs have finally unveil the company’s long-awaited iPad mini — something Jobs once declared the company would never do. The new $329 product is meant to compete with smaller, 7-inch tablets from companies like Google and Amazon that are nipping at the tech giant’s heals.
On Tuesday, just six months after unveiling the third-generation iPad, Apple unveiled the long-rumored iPad mini along with a fourth-generation of the standard model. Despite the 100 million iPads Apple sold in just 2.5 years, Apple CEO Tim Cook said, “we’re not taking our foot off the gas.” Apple senior vice president of worldwide marketing Phil Schiller showed off both devices on Tuesday. “You can hold it in one hand,” Schiller said of the iPad mini, as he highlighted its aluminum and glass enclosure. “It’s incredibly thin…and beautiful from every angle.”
Cult of Mac
Writer Leander Kahney: “I have to admit that I’m lusting after the mini but I’m disappointed by the price. If it had been $200, it would have conquered the world.”