Posted on | September 5, 2012 | No Comments
Wedding a keyboard to a tablet doesn’t make it a better tablet. It just makes an ugly mess. The Surface isn’t ugly, because Microsoft has used what’s currently the dirtiest of dirty words: “innovation”, and made a keyboard that’s sympathetic to the device.
Five years ago this fall, Amazon CEO Jeff Bezos gathered the tech press and asked, “Can you improve on something as highly evolved and well-suited to its task as the book?” With that, he introduced the first Kindle. Five years ago, Amazon’s mission was to reinvent reading and pioneer a new product category. Those were the good old days. Now it’s swimming with the sharks.
Amazon is expected to release a new version of its Kindle Fire tablet on Thursday — but if Apple releases a similarly sized and priced iPad this fall, Amazon’s tablet may be doomed. The iPad has absolutely dominated the tablet market since its 2010 release. Its huge app library and best-in-class features have given would-be tablet rivals little room to grab even the tiniest slice of the market.