Posted on | May 24, 2012 | No Comments
The Tab Farm (Homegrown exclusive)
Tablet expert Sarah Rotman Epps of Forrester urged magazine publishers to transform or invent new forms of content. “This is hard to do,” she warned. “You’ll have to move away from a print-first mentality.” However, she noted, “It’s okay to seize the low-hanging fruit by replicating and extending existing content.”
PC maker Lenovo has used a basement price strategy in China to become the country’s second largest tablet vendor, coming ahead of rivals offering Android-based products, according to research firm IDC. In this year’s first quarter, Lenovo had a 17.2 percent market share of China’s tablet market, according to IDC, with Samsung trailing far behind with a 3.8 percent share.
The Google 7-inch tablet is on the way, according to a fresh report — the latest in a long line of reports dating back to the beginning of the year. The tablet will hit the market in July, according to a Thursday report from DigiTimes. Shipments — about 600,000 initially — are set to begin in June, the Taipei-based publication claimed.
The Los Angeles Times
It looks as if fall could be a very busy season for Microsoft. The software maker appears poised to release Office for iPad and Android tablets and an Outlook Web app for iOS this fall, according to reports.
With the digital age in full swing, many retailers have reported that their online sales are being boosted by orders made via a tablet, according to the 2012 “State of Retailing Online” survey from Shop.org and Forrester Research. According to the survey, 49% of retailers said their average order value via a tablet now is higher than traditional Web sales, while 28% of retailers said they are seeing about the same average order value from tablets as their website.
NPD’s DisplaySearch quarterly report shows that Apple shipped 13.6 million units of the iPad in the first quarter, enough to help it grab a 62.8% market share in the tablet area. Amazon Kindle Fire lost second placed to Samsung, that now has a 7.5% market share and shipped 1.6 million units in the same time frame.